As a seasoned leader with more than 15 years of international experience, I excel in creating comprehensive strategies, designing highly successful digital products, and leading organizations to adopt a user-centric culture mindset. I have honed my skills across diverse setups and industries, always motivated by a strong desire to design impactful experiences for clients and organizations alike, benefiting both parties.

Currently, my focus lies in showcasing the tangible business value of design through the application of cutting-edge methodologies such as Design Thinking, Lean innovation, and agile execution. By leveraging these powerful tools, I am able to drive innovation, optimize processes, and achieve tangible outcomes that align with business objectives. My approach is results-driven, with a keen eye for driving positive change and fostering a culture of continuous improvement within organizations.

With my wealth of experience and expertise, I am dedicated to driving meaningful results and unlocking the full potential of design to deliver unparalleled value to organizations and their stakeholders.

Active contributor to the Singapore INSEAD alumni ecosystem, I’m member of the executive committee (Clubs & Interest Group) and president of the Business Value of Design Club (https://blogs.insead.edu/singapore-iaa/clubs-groups ).

Leadership

Experienced senior leader, recognized for empathetic leadership and for fostering strong partnerships with business stakeholders and cross-functional product teams (product owners, developers, etc.) to ensure alignment and deliver strategic outcomes.

Product & design

From facilitating design thinking workshops to applying product design tools, experienced in managing the end-to-end digital product delivery cycle. Skilled in leveraging the full spectrum of UX methods to build and prioritize backlogs, and in tracking live analytics, always with the goal of delivering measurable value to customers.

Strategy

Committed to proving and amplifying the business value of design by delivering strategies that translate design into measurable impact. This includes establishing governance models, defining roadmaps, setting success metrics, driving user engagement, and embedding change principles, all executed through Agile practices.

Coaching & speaking

With experience across consulting firms, start-ups, and financial services, I actively mentor designers (ADPList), share lessons learned with organizations, provide guidance and training, and regularly speak at public events.